We all know what a logo is. But how does it work?
Well, take the Netflix and Arby’s logos for example.
A logo should work in all colors, all sizes and all spaces equally.
The original logos didn’t work when they were shrunk down because of letter spacing, shadows and color spaces.
The new Netflix identity can be shrunk down into a tiny corner of the screen, even on a handheld device, with any color background and is still legible. Same goes for Arby’s.
Arby’s however, had gone through a couple changes in a fairly short period of time. Their new lowercase logo, according to focus groups, made them look less interesting, as it seemed be two completely different styles not anywhere near seamlessly smashed together. In my opinion. The type simply needed serifs for their brand messaging to work. And they realized that fairly quickly, hence the new new revised logo.
Much better, don’t you think?
Now, get your kids in therapy.
I’ve never considered myself an attractive person. Especially after I hit 40, put on 40lbs and started turning into my dad.
And I may be biased, but my daughter is a pretty girl.
Now, I have two close friends, a married couple, one who are what you’d call a life size barbie and ken.
They’re pretty people. What I’m trying to figure out is why their kids are so goofy looking?
The boys bares a striking resemblance to Alfred E Newman, after a good ass kicking. And the girl… Well, let’s just say she hasn’t grown into her gums yet. Or the rest of her facial features.
How does that happen?